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Company Name: Uehara Distillery
Founded:1947
Address: 1062 Zaha, Itoman City
TEL: 098-973-3211
TEL/FAX: 098-994-6320 |
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The state-of-the-art 'negative
ion' technique has created a mystic, high quality liquor named Shinsen
('Spring of the Gods').
Once you step into the factory, you can feel that something is different
from other distilleries. Uehara Distillery has been producing awamori
since its foundation in 1947 in Itoman, the southernmost city on
the main island of Okinawa. It is the only company that incorporates
'negative ion' techniques in liquor making. The negative ion technique,
used by a 10 million yen facility that was introduced in 1994, deoxidizes
and activates the rice, water, and even the finished product, with
the use of high quality bincho charcoal and electronic devices.
At each of 12 locations around the factory, 200 kilograms of bincho
charcoal are laid underground. A negative ion generator containing
carbon restores and refines the rice, water and the product. The
pedestals of the tanks and other machinery are insulated to cut
off the faint current emitted from the system, making them look
like a gigantic storage battery. After being processed in the negative
ion system, the water becomes mild and odorless. This is because
the electrons work to restore the water to its original state. Awamori
made with this method is very well-balanced and mild in terms of
both aroma and taste.
Although the Uehara Distillery is a family-operated factory with
just four members, 20% of its production is shipped outside Okinawa,
probably because news of the distinctive flavor has spread widely
by word of mouth. Awamori made by the negative ion method
does not give you a hangover, even when you drink a little too much.
It can also be used as an effective skin lotion, so it is a liquor
that women can enjoy in two different ways. The company also offers
a service of engraving words and letters in gold on bottles of its
Shinsen kusu, its main brand, a nice idea for gifts and special
occasions. |
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