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Company Name: Kumesen Distillery
Founded: 1952
Address: 155 Aza Nakaima, Naha City
TEL: 098-832-3133
FAX: 098-854-1759 |
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Awamori made in Inner
Mongolia becomes the talk of the town! Kumesen leads the way with
production of liquor from chemical-free Japanese rice.
With its unique ideas and actions, Kumesen distiller has contributed
to the growth in interest regarding awamori. Founded in Naha
city in 1952, Kumesen established a sales company in Osaka 16 years
later to open up a new market on Japan's main island of Honshu,
and soon incorporated modern facilities to prepare for its development
as an enterprise.
In 1978, the company introduced 'Kumesen Green Bottle', a
'table-size' bottle that refurbished the former image of awamori.
The unprecedented size of bottle and the sophisticated design became
popular among women and young people. That triggered the growth
of awamori consumption, not only in Okinawa but also at the
national level. In 1989, it introduced the brand Yattaruzo
that had been matured in oak barrels, and a boom began for amber-colored
awamori.
However, Kumesen distillery's challenge was not confined to its
product development: the company went on to build a factory in Inner
Mongolia in 1994. This was not merely a strategy to display its
originality, but was a result of being particular about rice. Kyoten,
the brand produced at the Inner Mongolian factory, has been developed
under a totally new concept of using chemical-free Japanese rice,
in contrast to the Thai rice which is normally used as the main
ingredient of awamori.
As for marketing, the company started a full-scaled advance into
foreign markets in 1996. Its challenge is continuing today, under
the motto, 'A Step Ahead in Awamori Production'. With its
annual production of 1.5 million liters and the experience of introducing
awamori to convenience stores around the country, this distiller
is sure to continue satisfying fans with innovative products. |
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